If you read the latest business world of 5 Dec 2011, you will get at least 500 foot view of a business model, if not 1000 feet. Here are some of the lessons you will get to understand
1. It will tell you how the mixed strategy has not worked for Kingfisher and Jet? If you are caught in a middle, that is the worst strategic mistake one can make. You will understand the important factors ( such as size) that are governing a business model of industry, such as airlines.
2. You will realise how one company can create a problem for the business model of the entire industry. For instance, the constant price-cutting by AirIndia to increase their load factor has hurt everyone in the industry.
3. How and why one mistake can hurt a company for a looong time? Such as the mistake of Jet buying Sahara Airlines?
4. How the lower than anticipated growth has hurt Jet ? ( and conversely how much it would have benefited Jet if the growth would have happened?)
5. How companies can do business for a long time without earning any profits in anticipation that the golden pie will come? This will also help you understand why the same factor is driving another industry in India , the telecom industry ?
6. And above all, despite the common problems which all competitors are facing, how one company (Indigo) has managed to earn money with its distinct variation of Business model?
7. In order to deepen your knowledge further, you must also read the story of SouthWest Airlines, which continues to make money in US, despite everyone suffering?
I know that the article in BW alone will not be enough to give you this 500 feet view of business model. You may have to read many more articles in net to get the feel...but it is worth it.
Because these opportunities do not come again and again, you should make the most of it when the chance comes your way. Wish you all the best.
1. It will tell you how the mixed strategy has not worked for Kingfisher and Jet? If you are caught in a middle, that is the worst strategic mistake one can make. You will understand the important factors ( such as size) that are governing a business model of industry, such as airlines.
2. You will realise how one company can create a problem for the business model of the entire industry. For instance, the constant price-cutting by AirIndia to increase their load factor has hurt everyone in the industry.
3. How and why one mistake can hurt a company for a looong time? Such as the mistake of Jet buying Sahara Airlines?
4. How the lower than anticipated growth has hurt Jet ? ( and conversely how much it would have benefited Jet if the growth would have happened?)
5. How companies can do business for a long time without earning any profits in anticipation that the golden pie will come? This will also help you understand why the same factor is driving another industry in India , the telecom industry ?
6. And above all, despite the common problems which all competitors are facing, how one company (Indigo) has managed to earn money with its distinct variation of Business model?
7. In order to deepen your knowledge further, you must also read the story of SouthWest Airlines, which continues to make money in US, despite everyone suffering?
I know that the article in BW alone will not be enough to give you this 500 feet view of business model. You may have to read many more articles in net to get the feel...but it is worth it.
Because these opportunities do not come again and again, you should make the most of it when the chance comes your way. Wish you all the best.
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